Building personal relationships, listening to what clients want and understanding what is happening in the market are all key to generating new business and delivering a premium client service.
Travers Smith Managing Partner David Patient recently spoke to US media provider Leftfoot.com about the firm's approach to business development and how it is utilising personal relationships to help drive its international strategy.
In the most recent Leftfoot podcast, which was published earlier this month, David also discussed how law firms are innovating the delivery of legal advice and services in order to fully understand what challenges clients are facing and what support they need, while also looking at how firms can continue to attract and retain a millennial workforce.
You can listen to the full interview here: http://www.leftfoot.com/104-david-patient/