Travers Smith LLP has advised Wise Equity on the English aspects of its acquisition of OneTag, an adtech company, from its founders. BonelliErede led on the Italian aspects of the transaction.
Wise Equity aims to support OneTag's international expansion through a strategy targeting organic and external growth. The founding partners of OneTag will continue to be actively involved in the management and growth of the company.
The Travers Smith team was led by Corporate Partner William Howard and Commercial, IP & Technology Partner Ben Chivers, supported by Corporate associate Sophie Gayle-Farlow and Commercial, IP & Technology associates Sarah Robinson and Emma Riggs with merger control/NSIA support from Senior Associate Ingrid Rogers.
