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Travers Smith advises The Nutriment Company on the acquisition of Pet Treats Wholesale Limited

Overview

Travers Smith LLP has advised The Nutriment Company, a leading provider of premium natural pet food, on the acquisition of Pet Treats Wholesale Limited.

The Nutriment Company is headquartered in Stockholm, Sweden and is majority-owned by the private equity firm Axcel. With more than ten strong brands that are popular across the continent, The Nutriment Company has been Europe's leading supplier of natural premium pet food for conscious pet owners for more than ten years.

Anders Kristiansen, the CEO of The Nutriment Company, said: “Pet Treats Wholesale has been a supplier to us for many years and we have known them for providing exceptional product quality and customer service.  It was a very logical move to join forces with The Nutriment Company and help bring these qualities to a broader range of customers – both in the UK and across mainland Europe.”

The Travers Smith team was led by Private Equity & Financial Sponsors Partner Tom Hartwright with support from Associate Rebecca Denton and Trainee Daisy Robinson. Specialist Tax advice was provided by Partner and Head of Tax Russell Warren.

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