Travers Smith LLP has advised S4Capital plc on the merger of its programmatic media practice, MightyHive, with Digodat, a leading Latin American data and analytics consultancy.
Digodat was founded in 2015 by Alan Daitch and Mauro Giordano and provides a broad range of services around data including digital analytics audits and implementation, site optimization, data visualization and insights, predictive modelling, data engineering, and training. The company employs over 50 data specialists across Argentina, Colombia, Chile, and Mexico, working for clients including Google, Telecom Argentina, Banco Galicia, Cencosud, BBVA, Grupo Falabella, and Intercorp. It is a certified Google partner in Google Analytics, Google Cloud, and Google Marketing Platform, and a consulting partner for Looker.
Merging Digodat into MightyHive builds on the existing S4Capital analytics capabilities. It adds media buying and consultancy services for current clients of Digodat to access the full roster of capabilities MightyHive clients around the globe expect and enjoy.
The Travers Smith team was led by Corporate Partner Aaron Stocks, with support from Senior Associate Tom Coulter and Corporate Associate Tara Gazzard.
Digodat was advised by Garrido Law Firm in Argentina.
Corporate Partner Aaron Stocks noted: "We're delighted to have signed this transaction, our 13th M&A deal for S4Capital plc. The deal was done entirely virtually. The sellers to this day have still only met their lawyers over a video conference."
