Travers Smith has advised Duni AB (Duni Group), Sweden-headquartered market-leading company in providing sustainable and circular solutions for restaurants, catering, and the food industry, on the acquisition of the UK-based tableware company Poppies Europe Ltd (Poppies). The acquisition is subject to regulatory approval in the UK and customary closing conditions, and is expected to be completed in the first half of 2025.
The merger provides synergies within manufacturing, with increased premium tissues and airlaid production in Duni Group’s papermill Rexcell. In addition, the go-to-market models of the two companies will be complementary and combined with synergies increase the Group’s distribution capacity in the UK and Ireland.
The Travers Smith team on this transaction was led by Corporate M&A Partner Jonathan Walters, supported by Associate China Waters and Trainee Jamie Smith. Specialist advice was provided by Competition Partner Nigel Seay and Real Estate Partner Alex Millar.
