Travers Smith LLP has advised Auto Trader Group plc on the acquisition of KeeResources Limited.
Auto Trader Group plc is the UK’s largest digital automotive marketplace. Its business is focused on UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.
Founded in 2000, KeeResources is a provider of software solutions, data and services to the automotive industry, including a detailed vehicle taxonomy dataset for new and used cars, which Auto Trader uses to power its platform. Prior to the acquisition KeeResources has been an integral supplier to Auto Trader’s platform for a number of years.
The Travers Smith team, which represented Auto Trader, was led by Corporate Partner Andrew Gillen, who was supported by Associate Victoria Robinson. Specialist legal advice on the transaction was provided by Tax Associate Sivanti Devakumar and Head of Commercial, IP & Technology Dan Reavill and Senior Associate Rowan Armstrong.
KeeResources were advised by gunnercooke.