Consumer protection: new measures on fake reviews, hidden fees and other pricing issues
The UK Government is consulting on further changes to consumer protection law, including measures to tackle hidden fees, drip pricing and fake reviews, which have particular relevance for online businesses. As we explain below, the consultation also covers online platforms, the ability for consumers to claim damages for unfair practices and measures which are also relevant to bricks and mortar retailers, including rules on unit pricing and price promotions.