The ASA, AI and Greenwashing – what do businesses need to know?
The Advertising Standard Agency's (ASA's) use of AI-assisted collective advert monitoring is having a clear effect; with a 30-fold increase in the number of adverts analysed by the ASA in the period 2022 – 2023, and the ASA's new strategy to proactively pursue so-called "greenwashing" claims, businesses across many sectors are falling foul of the regulator.