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Travers Smith advises Milestone Investisseurs on the acquisition of three leading French brands

A Travers Smith team led by corporate partner William Howard has advised Milestone Investisseurs (“Milestone”), a Luxembourg based private equity firm on the acquisition of three leading French household brands, Maison Verte, O’Cédar and Baranne from multinational consumer goods company, Reckitt-Benckiser.

Baranne (shoe care), O’Cédar (wood care) and Maison Verte (environmentally friendly laundry care) are iconic French brands each with a strong presence in their respective markets.

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